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The story of a Youtubber and his fintech company

Client Overview

  • Client Profile: Stock Market Aggregator
  • Industry: Finance-Stock Market Aggregator

Introduction

A dynamic stock market aggregator, partnered with us with the goal of establishing a strong web presence and create social media presence to drive traffic to their platform. They recognized the need to expand their digital footprint to attract and retain investors looking for comprehensive stock market insights.

Client Goals

  • Develop a robust web presence to showcase their platform as a leading stock market aggregator.
  • Build an active and engaged social media following to reach a broader audience.
  • Increase website traffic and user engagement.
  • Position The Company as a trusted resource for stock market data and insights.

Trends seen in Content Marketing for the Fintech Services Industry

Create
Educational Content		Use Thought LeadershipRise of Video
Content		Personalization and SegmentationData Driven Content Marketing
73% B-B marketers 61%Financial Services MarketersUsed by 86%
businesses		Improvements seen by
88% marketers 		Followed by 72%
financial services marketers

Our Approach

1. Website Development and Optimization: We started by building the website, focusing on user experience, mobile responsiveness, and SEO optimization. The website was designed to be user-friendly and intuitive for investors of all levels.

2.Content Marketing Strategy: We devised a content strategy that included daily market updates, stock analysis articles, investment tips, and video tutorials. This diversified content mix catered to different investor preferences and was aimed at providing value to the audience.

3.Social Media Marketing: We established and optimized profiles on key social media platforms, including Facebook, YouTube, and LinkedIn. This allowed the client to connect with a wider audience and share their insights and content.

4. Engaging Visuals: We created visually engaging graphics, charts, and infographics to complement the content, making it more shareable and appealing on social media.

5.Campaigns: We launched targeted social media campaigns to promote website content, attract followers, and encourage engagement. These campaigns included contests, polls, and daily market updates.

6. Community Building: We actively engaged with the social media community by responding to comments, addressing inquiries, and fostering a sense of community among followers.

7. Analytics and Monitoring: We monitored website traffic, user engagement, and social media performance using analytics tools. This data helped guide our content optimization efforts.

Results

1. Strong Web Presence

  • The website attracted 5x more visitors within the first six months, and users spent more time exploring the platform.

2. Active Social Media Engagement:

  • The social media engagement grew noticably and the company started getting inquiries for their products.

3. Trusted Resource:

  • The Company started being recognized as a trusted resource for stock market insights, with an average of 4.7 stars in user reviews.

Conclusion

This strategic approach to building a web and social media presence resulted in increasing web traffic, growing social media following, and positioning itself as a trusted resource for stock market enthusiasts.