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The search engine marketing plan spiking beverage brand sales

A renowned family-owned bubble tea business brought a unique twist to traditional tea by infusing it with a variety of flavors, natural ingredients, and delightful bubbles. Despite being in business for over a decade, the brand struggled to achieve satisfactory sales figures. With the festive season approaching, they sought to enhance visibility and sales in Kolkata—a city celebrated for its rich culture and love for tea during festivities.


Challenges

The brand faced several obstacles:

  1. Limited Awareness: While popular within its local neighborhood, it lacked recognition outside this area.
  2. Seasonal Sales: The festive season posed stiff competition as similar businesses vied for attention. Standing out was crucial.
  3. Limited Budget: Constrained finances made it challenging to implement expansive marketing efforts.


Digital Marketing Trends for the Beverage Industry

  • Click-Through Rate (CTR): 1%-5%
  • Conversion Rates: 1%-5%
  • Return on Investment (ROI): 200%-500%
  • Device Preference: Mobile campaigns with lower cost-per-click (CPC)
  • Local Campaign Focus: Targeting specific neighborhoods to drive footfall

Solution

Recognizing the importance of timing and consumer behavior, we implemented a campaign leveraging search engine marketing  techniques. This strategy capitalized on contextual and behavioral insights to position the brand prominently in areas with high potential.


Campaign Strategy

  1. Keyword Research: Extensive research identified high-converting keywords, including terms like "bubble tea near me" and "festive beverages in Kolkata," focusing on local and seasonal searches.
  2. Ad Creation: Crafted engaging ad copy emphasizing the brand’s unique offerings—flavored teas, natural ingredients, and festive exclusives.
  3. Geo-Targeting: Ads targeted neighborhoods with corporate offices and surrounding areas where consumers showed a preference for unconventional beverages.
  4. Budget Allocation: The limited budget was concentrated on peak festive days to maximize impact.


Campaign Execution

The strategy unfolded in three phases:

  1. Pre-Festive Teasers: Teaser ads created buzz a week before the festivities, inviting customers to participate in contests at 10 key locations.
  2. Festive Blitz: During the festival, the ad spend surged, utilizing ad extensions for enhanced visibility—providing details like store locations and festive discounts.
  3. Post-Festive Engagement: After the season, “Thank You” ads and post-festive discounts encouraged repeat purchases. Contest winners were asked to share their festival experiences on social media, boosting brand engagement.

Results

The search engine marketing campaign delivered outstanding results:

  • Impressions: Over 1 million impressions, significantly boosting brand visibility in Kolkata.
  • CTR: A remarkable 6%, reflecting strong ad relevance and appeal.
  • Conversions: Sales surged during the festive period, with a notable rise in repeat customers due to post-festive engagement.
  • ROI: The campaign exceeded ROI expectations, proving its cost-effectiveness.

Conclusion

Through a strategic search engine marketing near me campaign, this family-owned bubble tea brand overcame awareness and budget challenges, achieving significant sales growth during the festive season. The campaign’s success fostered strong customer recall and positioned the brand as a festive favorite in Kolkata.

Boost Your Food & Beverage Business with Targeted Digital Marketing!

In the competitive world of food and beverages, standing out requires more than just great taste—it takes the right digital marketing strategy. From attracting local customers to increasing online visibility, we specialize in creating targeted campaigns tailored to your business needs.

🍽️ Why Choose Us?

  • Customized strategies designed specifically for food and beverage businesses.
  • Focused targeting to reach your ideal local audience.
  • Proven techniques to drive foot traffic and online orders.

🚀 Let’s Help Your Business Succeed!

📞 +91-8420147979

📧 marketeragiledigital@gmail.com

Ready to serve your delicious offerings to more customers? Contact us today and let’s cook up a strategy for your success!