Search engine marketing success for a beverage brand

Client Overview

A family-owned bubble tea brand, known for its creative infusion of flavors, natural ingredients, and delightful bubbles, had been in operation for over a decade. Despite its unique offerings, the business struggled to gain traction beyond its local neighborhood. With the festive season approaching—a prime time for tea lovers in Kolkata—the brand sought to enhance visibility and drive sales.

Challenges

The business faced significant hurdles, including:

• Limited Awareness: The brand lacked recognition beyond its immediate locality, restricting its customer base.
• Seasonal Competition: During the festive season, numerous similar businesses competed for consumer attention. Standing out amidst this competition was critical.
• Budget Constraints: A limited budget posed challenges for executing expansive marketing campaigns.

Digital marketing trends in the beverage industry

To address these challenges, we aligned our strategy with key industry trends:

• Click-Through Rate (CTR): 1%–5%
• Conversion Rates: 1%–5%
• Return on Investment (ROI): 200%–500%
• Device Preference: Mobile campaigns offering lower cost-per-click (CPC)
• Local Campaign Focus: Targeting specific neighborhoods to drive footfall

Our solution

Recognizing the importance of timing and consumer behavior, we implemented a search engine marketing (SEM) campaign. This approach utilized contextual and behavioral insights to position the brand prominently in high-potential areas.

 The campaign strategy we followed

1. Keyword Research:
   We conducted in-depth keyword research to identify high-converting terms such as "bubble tea near me" and "festive beverages in Kolkata," focusing on local and seasonal search behavior.
2. Ad Creation:
   The ad copy highlighted the brand’s unique selling points, including its flavorful teas, natural ingredients, and festive exclusives.
3. Geo-Targeting:
   Ads were strategically displayed in neighborhoods with corporate offices and areas where consumers showed a preference for unique beverages.
4. Budget Allocation:
   The limited budget was carefully distributed to prioritize peak festive days for maximum impact.

Campaign execution

The campaign unfolded in three well-defined phases:

1. Pre-Festive Teasers:
   Teaser ads were launched a week before the festival, creating anticipation and encouraging participation in contests held at 10 key locations across Kolkata.
2. Festive Blitz:
   During the festive period, ad spend was intensified. Ad extensions were used to provide enhanced visibility, displaying store locations, contact details, and festive discounts.
3. Post-Festive Engagement:
   After the season, “Thank You” ads and exclusive post-festive discounts encouraged repeat purchases. Contest winners shared their festival experiences on social media, boosting brand engagement and visibility.

Results

The search engine marketing campaign delivered impressive results:

• Impressions: Over 1 million impressions, significantly increasing the brand's visibility across Kolkata.
• Click-Through Rate (CTR): Achieved a remarkable 6%, indicating strong ad relevance and appeal.
• Conversions: Sales surged during the festive period, with a noticeable increase in repeat customers thanks to post-festive engagement.
• ROI: The campaign surpassed ROI expectations, proving to be highly cost-effective.

Conclusion

Through a strategically executed SEM campaign, the family-owned bubble tea brand overcame challenges related to awareness and budget. The campaign drove significant sales growth during the festive season, enhanced customer recall, and positioned the brand as a festive favorite in Kolkata.

Boosting the food & beverage business with digital marketing

In today’s competitive food and beverage industry, standing out requires more than just great taste—it demands a powerful digital marketing strategy. Whether it’s driving footfall or increasing online visibility, we’re here to craft campaigns tailored to your unique business needs.🍽️ Why Choose Us?

• Custom strategies designed specifically for food and beverage businesses
• Targeted campaigns to reach your ideal local audience
• Proven techniques to boost sales and brand visibility

🚀 Let’s Help Your Business Succeed!
📞 +91-8420147979
📧 marketeragiledigital@gmail.com

Contact us today to cook up a winning strategy and serve your delicious offerings to more customers!