If you’re a startup owner planning to DIY SEO for your business website, you’ve probably been bombarded with advice about on-page optimization and endless keyword strategies. But here’s the truth: focusing solely on on-page SEO won’t get you the results you want.The real game-changer? Off-page SEO. And no, it’s not just about building backlinks — it’s about building your website’s authority, reputation, and trust across the digital landscape. Let’s flip the script and dive into the strategies that will actually move the needle.
